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wavy leads brand, product, and design for scaling teams.
Trusted by product teams at SaaS, AI, fintech, and commerce companies building for scale.
creative studio
Every team can ship a page, a logo, and a deck by lunch now. So by dinner, everything looks the same.
The scarce thing isn’t output anymore. It’s direction. Deciding what to make, why it matters, and how it should look and move is the part a tool can’t own, and the part wavy leads.
wavy embeds with startups, agencies, and companies as the creative department they haven’t hired yet. Positioning, brand, product, web, and motion, owned by one partner from the first word to the last shipped pixel.
A fixed-scope sprint. Positioning, identity, and a launch-ready site in six to eight weeks. Clear price, clear finish line.
Your creative department, monthly. Brand, product, web, and motion from someone who already knows your business.
For a few founders a year. Part fee, part equity. wavy sits at the table, not in the inbox, and owns the outcome with you.
Every engagement ships a living brand OS: tokens in your codebase, components in your design files, a motion spec, and a brand model your team and your AI tools can build from. It keeps working when we’re not in the room.
tokens.jsonColor, type, space, wired to codecomponents/Figma and code, one sourcemotion.specEasing, timing, choreographybrand.modelRules your AI tools follow
Your brand guidelines are live
Your components are in the code
Your design library is published
Your motion specs are ready
Hi, I’m Tom. I run design systems at a global scale. wavy brings that rigor to teams like yours.
No account managers, no handoffs, no design by committee. The person who builds your foundation is the fastest person to grow it. Watch it happen in the open at @bytomrich.