Proposal

ICA Brand Refinement

Prepared for

T Rosaschi
Management LLC

Contact
tom@wavy.stuido
Date
4/22/2026

Overview

Your brand presence shapes how ICA is perceived before a single conversation begins. This engagement focuses on clarifying positioning, refining identity, and establishing a scalable visual system that confidently represents the parent company moving forward.

Why Wavy

Brand work at this level requires more than aesthetic direction. It requires clarity of positioning, disciplined decision-making, and a system that can scale with the organization.

Wavy approaches branding as infrastructure, not decoration. The goal is to establish a clear narrative, structured visual system, and confident identity that reflects ICA’s expertise and leadership as a parent organization. Every element—from logo exploration to typography and color systems—is developed to ensure consistency, longevity, and flexibility.You will work directly with a senior creative lead throughout the engagement. There are no handoffs and no fragmentation of intent. Strategic thinking and design execution are tightly aligned from start to finish.The outcome is not simply a refreshed logo. It is a cohesive brand presence designed to support ICA’s growth and communicate authority with clarity and confidence.

Phase One

This phase establishes ICA’s positioning, identity, and visual system before website execution begins.

Brand Refresh

A focused evolution of the existing identity.

Scope Includes

1 strategy session

2 initial logo directions

2 revision rounds

Color & typography refinement

10–15 page guideline document

Area

Allocation

Brand strategy workshop (1 session)

$500

Logo Refinement

$2,500

Visual Identity Refinement

$1,250

Basic brand guidelines (Concise System)

$750

Total

$5,000

What's Next

Making this process clear and straightforward is a priority. I’m happy to answer any questions you have about this proposal and the approach outlined here, at any point.

Once approval is confirmed, we’ll schedule a kickoff call to align on goals, open questions, and next steps. Ongoing communication will continue via Slack for clarity and efficiency.

Work will begin once the initial payment is received and all required materials and access have been provided.

Terms

Payment Structure‍
  • Projects over $5,000: 50% deposit due upfront to initiate work; remaining 50% due upon final approval and prior to launch.
  • Projects $5,000 or less: Payment due in full upfront to initiate work.
  • Accepted payment methods: check, Stripe, or bank transfer.
Third-Party Costs
‍Any third-party assets required to complete the work—including but not limited to fonts, stock imagery, plugins, licenses, or external tools—are not included in this proposal and will be purchased by the client. The client retains usage rights to these assets upon completion.

‍Scope of Work
‍This agreement covers only the work explicitly outlined in the approved proposal. Any requests outside this scope—including additional revisions beyond those defined, new concepts, or late-stage changes—will be billed at $250/hour or quoted separately as a change order.

‍Revisions
‍Each phase includes a reasonable number of review rounds as outlined in the proposal. Additional revisions or changes that materially alter approved work will be considered out of scope.

‍Timeline & Client Responsibilities
‍Project timelines begin once the initial payment is received and all required materials, content, and access credentials have been provided by the client. Delays in feedback or resources may impact delivery timelines.

‍Ownership & Usage Rights
Client has the right to make use of the ICA logo and ICA brand(together as the “IP”) for purposes of the Brand Refresh. Upon finalpayment, wavy shall have no ownership, right or use, or any otherright in or to the IP. Client, the IP owner, and their relatedparties retain all rights of ownership, use and all other rights in andto the IP.

‍SEO & Migration Disclaimer
‍While best practices will be followed to preserve existing SEO value during site migration, search engine rankings cannot be guaranteed due to factors outside of direct control.

‍Project Cancellation
‍If the project is canceled after work has begun, the client is responsible for payment of all work completed to date. The initial deposit is non-refundable.

‍Hosting & Ongoing Platform Costs
‍Upon project completion and final payment, the website will be transferred to the client’s Webflow account. The client is responsible for all ongoing hosting, platform, and account-related fees associated with Webflow. As the full owner of the website, the client will manage and maintain their Webflow subscription moving forward unless otherwise agreed.

Signatures

Tom Rich
Founder & Creative Director, Wavy

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Sign Wavy's Proposal

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We look forward to working with you

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T Rosaschi Management LLC
Name: Thomas D. Rosaschi
Its: Managing Member
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