# wavy

> wavy is a Hawaii-based brand and product design studio for startups: an embedded creative department that owns positioning, brand, product, web and motion from the first word to the last shipped pixel.

wavy (always lowercase) is a one-person design studio founded in 2015 and based in Haiku, Hawaii. It works with startups, agencies and companies as the creative department they haven't hired yet, leading brand, product and design-system work for scaling teams: launch-ready foundations, then ongoing support. Clients include product teams at SaaS, AI, fintech and commerce companies.

Behind wavy is one person, on purpose. The founder, Tom, runs global design systems as a senior art director at GoDaddy by day. No account managers, no handoffs, no design by committee: the person who builds the foundation is the person who grows it.

Contact: hello@wavy.studio · https://wavy.studio/#contact

## Ways to work with wavy

- [Foundation](https://wavy.studio/#partnership): a fixed-scope sprint. Positioning, identity and a launch-ready site in six to eight weeks, with a clear price and a clear finish line.
- [Embedded](https://wavy.studio/#partnership): your creative department, monthly. Brand, product, web and motion from someone who already knows your business.
- [Venture](https://wavy.studio/#partnership): for a few founders a year. Part fee, part equity; wavy sits at the table and owns the outcome with you.

## Capabilities

- [All capabilities](https://wavy.studio/capabilities): six layers, one founding design partner.
- [Positioning](https://wavy.studio/capabilities/positioning): narrative, naming, and the sentence your market repeats back to you.
- [Brand identity](https://wavy.studio/capabilities/brand-identity): marks, type, color and voice that hold up long after the pitch deck.
- [Product design](https://wavy.studio/capabilities/product-design): apps and platforms people can actually move through.
- [Web](https://wavy.studio/capabilities/web-design): sites with enough personality to get remembered, built to convert.
- [Design systems](https://wavy.studio/capabilities/design-systems): tokens and components that keep a growing team consistent and fast.
- [Motion](https://wavy.studio/capabilities/motion-design): the half-second of response that says a real team sweats the details.

## What every engagement ships

- [The brand OS](https://wavy.studio/#system): tokens in your codebase (tokens.json), components in Figma and code from one source, a motion spec, and a brand model with rules your team and your AI tools can build from.

## Selected work

- [Selected work](https://wavy.studio/#work): Patagonia (campaign and web), Tixr (creator platform website, designed and built), Overlap (brand system), Thaifusions (food brand and website), La Casa (brand identity), Aeonix (tech brand and website), Abstract Ice (product marketing site), Wing (fintech brand and app).

## Optional

- [What wavy believes](https://wavy.studio/#thesis): AI made making easy, it never made it good. The scarce thing isn't output anymore, it's taste.
- [Founder](https://wavy.studio/#who): Tom on X at https://x.com/bytomrich
- [Full context](https://wavy.studio/llms-full.txt): the same facts in long form.