Flow Club Plan

Rebrand + Landing Page

in 30 days.

Everything your brand needs to show up with authority — identity, component library, and a conversion-ready landing page — delivered in one focused month.

Flow Club

starting at $3,500/mo

What's Included

Brand Identity

Logo, color, type, iconography

Design System in Figma

Tokens, components, variants, states

Landing Page Design

Desktop + mobile, handoff-ready

Brand Guidelines

Embedded in Figma, ready to share with your team

1 Revision Round

Focused feedback loop in Week 4

Async Collaboration

Loom updates + Figma comments throughout

Why Wavy

Brand work at this level requires more than aesthetic direction. It requires clarity of positioning, disciplined decision-making, and a system that can scale with the organization.
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Wavy approaches branding as infrastructure, not decoration. The goal is to establish a clear narrative, structured visual system, and confident identity that reflects your expertise and leadership in your category. Every element — from logo exploration to typography and color systems — is developed to ensure consistency, longevity, and flexibility.
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You will work directly with a senior creative lead throughout the engagement. There are no handoffs and no fragmentation of intent. Strategic thinking and design execution are tightly aligned from start to finish.
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The outcome is not simply a refreshed logo. It is a cohesive brand presence designed to support your growth and communicate authority with clarity and confidence.

Month-by-Week Breakdown

Each phase builds on the last — from positioning and identity through to a handoff-ready Figma system.
Week 1

Discovery & Direction

Before a single pixel is placed, we align on what your brand needs to accomplish. This week is dedicated to understanding your business, audience, and competitive landscape — and translating that into a clear creative direction that every decision will be anchored to.

Brand audit of existing assets, competitors, and category landscape

Positioning workshop (async or live) — target audience, tone, differentiation

Moodboard + visual direction (2–3 concepts presented for alignment)

Kickoff brief locked: messaging pillars, design vocabulary, success criteria

Week 2

Brand Identity System

With direction locked, we build the foundation. Logo, color, typography, and iconography are developed as a cohesive system — not isolated assets. Everything is designed to work together and hold up across every surface your brand will appear on.

Logo mark + wordmark (primary + variations)

Color system — primary, secondary, neutral, semantic tokens

Typography scale — display, heading, body, label, caption

Iconography style + usage rules

Core design tokens documented in Figma Variables

Week 3

Component Library & Landing Page

The identity comes to life in Figma as a structured component library and a fully designed landing page. Every component is built with production in mind — Auto Layout, variants, and interactive states — so your team can build with confidence from day one.

Figma component library — buttons, inputs, cards, nav, footer, CTAs

All components built with Auto Layout, variants, and interactive states

Landing page designed end-to-end (desktop + mobile)

Copy integration with your provided content or directional placeholder copy

Week 4

Refinement & Handoff

We sharpen, finalize, and package everything for your team. This week is reserved for focused revisions, developer handoff specs, and a brand guidelines document built directly into your Figma file — so nothing gets lost in translation.

Brand audit of existing assets, competitors, and category landscape

Positioning workshop (async or live) — target audience, tone, differentiation

Moodboard + visual direction (2–3 concepts presented for alignment)

Kickoff brief locked: messaging pillars, design vocabulary, success criteria

How it works

Subscribe

Sign up for Flow Club at $3,500/month. Cancel anytime after your project wraps.

Kick off

You'll get a brief to complete within 24hrs. We align on direction in Week 1 and move fast.

Review async

Figma links shared at each phase milestone. Feedback via comments or a 30-min sync.

Receive delivery

Production-ready Figma file, exported assets, and brand guidelines. Yours forever.

How it works

Subscribe

Sign up for Flow Club at $3,500/month. Cancel anytime after your project wraps.

Kick off

You'll get a brief to complete within 24hrs. We align on direction in Week 1 and move fast.

Review async

Figma links shared at each phase milestone. Feedback via comments or a 30-min sync.

Receive delivery

Production-ready Figma file, exported assets, and brand guidelines. Yours forever.

Ready to get started?

Book a 15-minute intro call or apply directly on Contra.

Start Your Month