Foundation
Foundation starts here, as the first stage of the sprint.
Positioning for startups.
wavy helps startups find their narrative and the one sentence their market repeats back, so the site, the deck and the product all say the same thing.
wavy positioningSound familiar?
wavy problem“We tell the story differently in every room. Our site, our deck and our product don’t agree. And the name was a placeholder that stuck.”
How wavy works on positioning.
wavy process- Listen first.
- Write the line before designing anything.
- Name only when the name is the problem.
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Onboarding workshop
Positioning is the strategy work that opens an engagement. It starts in the onboarding workshop with the main stakeholder, mapped in FigJam.
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Outline and narrative
The thinking becomes an outline and a narrative in Figma: who it’s for, why you win, and the line that says it.
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Present and shape
The narrative is shaped through feedback, before any design direction starts.
What you get.
wavy deliverables- Positioning statement and narrative
- Messaging hierarchy
- Voice principles
brand.modelrules, so AI tools write on-message
Working together.
wavy togetherYou work with Tom, the one person behind wavy, from the first workshop to the last file. No account managers, no handoffs, no design by committee.
Drafts arrive as Looms so the team can think them through, then the line gets agreed live, on a call or in person. The founder or main stakeholder takes part, and who that is changes from startup to startup.
- FigJamThe onboarding workshop, mapped
- FigmaOutline, directions and comments, open anytime
- LoomReviews you watch on your own time
- Calls or in personFeedback in real time
Three ways to work.
wavy partnershipEmbedded
Embedded keeps messaging sharp for launches, new products and raises.
Venture
In Venture, positioning is the first thing wavy owns with the founder.
Work across the board.
wavy workStartups, agencies and established companies, across SaaS, AI, fintech and commerce. Positioning runs inside brand and web projects, so it shows in that work rather than as standalone case studies.
- Startups
- Agencies
- Established companies
- SaaS
- AI
- Fintech
- Commerce
Questions, answered.
wavy questionsWhat is startup positioning, and when do I need it?
It’s your narrative and the one sentence your market repeats back. You need it before a brand, a site or a raise, and whenever you can’t say why you win in one sentence.
What’s the difference between positioning and branding?
Positioning decides what you say and to whom. Brand identity decides how it looks and sounds.
Can wavy help with naming?
Yes, as part of brand work, when a new name is needed.
How long does positioning take?
Inside Foundation it opens a six to eight week sprint. It usually runs at the start of a brand or web project rather than on its own.
Will this help our pitch deck?
The narrative is written to carry the deck, the site and sales.
Now booking Q1 2027
Your product deserves to shine.
wavy contactwavy does its best work on something new: a brand, a website or a product, where it owns the process from the first workshop. Not sure if your project fits? Reach out anyway, and a short call will tell.
wavy is a design studio in Haiku, Hawaii, working with startups across Hawaii and beyond.