Website design for startups.

wavy designs and builds startup websites with enough personality to be remembered and the structure to convert, launch-ready in six to eight weeks as part of the Foundation sprint.

wavy web
Capabilities How it works
See the work Let’s talk

Sound familiar?

wavy problem

“Our template site looks like everyone else’s. Every change needs a developer. And it doesn’t show up in Google or in AI answers.”

How wavy works on a website.

wavy process
  • Story first, from positioning.
  • Design with personality, build for speed, with a CMS your team can edit.
  • Search and AI-answer ready on day one.

  1. Onboarding workshop

    A workshop in FigJam to understand the business and what the site has to do.

  2. Sitemap and outline

    The sitemap and outline in Figma, then a visual art direction.

  3. Present and shape

    The art direction is presented for feedback.

  4. Motion and build

    Motion prototyping, then the build.

What you get.

wavy deliverables
  • Site design
  • A custom build, made with Claude Code and Cursor, hosted on Vercel
  • CMS setup
  • SEO and AEO setup: titles, JSON-LD, a sitemap and llms.txt
  • Launch and redirects

Working together.

wavy together

You work with Tom, the one person behind wavy, from the first workshop to the last file. No account managers, no handoffs, no design by committee.

Design reviews by Loom, then a live call, with comments in Figma anytime. Copy is shaped together: wavy writes the story and key lines, your team fills in the detail.

  • FigJamThe onboarding workshop, mapped
  • FigmaSitemap, design and comments, open anytime
  • LoomReviews you watch on your own time
  • Claude Code and CursorThe build
  • VercelHosting

Three ways to work.

wavy partnership
Start here

Foundation

In Foundation, the launch-ready site is the finish line.

Most teams

Embedded

Embedded covers new pages, launches and campaigns.

By invitation

Venture

In Venture, the site grows with the company.

How partnership works

Work across the board.

wavy work

Sites for wine and hospitality, nonprofit annual reports, product marketing and outdoor campaigns, and wavy.studio itself, moved off Webflow to Vercel.

Questions, answered.

wavy questions

How long does a startup website take?

Six to eight weeks inside Foundation, together with positioning and identity. On its own, it depends on scope.

Do you design and build, or only design?

Both. wavy designs and builds custom sites, hosted on Vercel with a custom Sanity CMS.

Can our team edit the site without a developer?

Yes. Every site comes with a custom Sanity CMS set up for your content.

Is SEO and AI search included?

Yes. Titles and meta, structured data, a sitemap and llms.txt are set up at launch.

Can you move us off Webflow, Framer or WordPress?

Yes, with redirects, so existing search traffic carries over.

Will the site match our product?

It’s built from the same tokens and components.

The same partner covers this too.

wavy capabilities

All six capabilities

Now booking Q1 2027

Your product deserves to shine.

wavy contact

wavy does its best work on something new: a brand, a website or a product, where it owns the process from the first workshop. Not sure if your project fits? Reach out anyway, and a short call will tell.

Let’s talk

wavy is a design studio in Haiku, Hawaii, working with startups across Hawaii and beyond.