Foundation
A fixed-scope sprint. Positioning, identity, and a launch-ready site in six to eight weeks. Clear price, clear finish line.
One hand on every layer.
wavy is a Hawaii-based design studio that owns six layers of a startup’s design as one founding design partner: positioning, brand identity, product design, web, design systems and motion.
wavy capabilitiesAI made making easy. It never made it good.
wavy thesisEvery team can ship a page, a logo and a deck by lunch now, so by dinner everything looks the same. The scarce thing isn’t output anymore. It’s taste: knowing what to make, why it matters, and how it should move.
wavy is the creative department you bring onto the team. It works directly with your engineers and brand designers, and any one capability can be hired on its own. Behind it is one person, on purpose: no account managers, no handoffs, no design by committee.
Six layers. One partner.
wavy layers- PositioningNarrative, naming, and the sentence your market repeats back to you.
- Brand identityMarks, type, color and voice that hold up long after the pitch deck.
- Product designApps and platforms people can actually move through.
- WebSites with enough personality to get remembered, built to convert.
- Design systemsTokens and components that keep a growing team consistent and fast.
- MotionThe half-second of response that says a real team sweats the details.
We hand off the system.
wavy systemEvery engagement ships a living brand OS: tokens in your codebase, components in your design files, a motion spec, and a brand model your team and your AI tools can build from. Each file comes out of one of the six.
tokens.jsonColor, type and space, wired to codeDesign systemsBrand identitycomponents/Figma and code, one sourceDesign systemsProduct designmotion.specEasing, timing, choreographyMotionbrand.modelRules your AI tools followBrand identityPositioning
Three ways to work.
wavy partnershipEmbedded
Your creative department, monthly. Brand, product, web, and motion from someone who already knows your business.
Venture
For a few founders a year. Part fee, part equity. wavy sits at the table, not in the inbox, and owns the outcome with you.
PositioningBrand identityProduct designWebDesign systemsMotion
Selected work.
wavy work-
Patagonia
Campaign and web
-
Overlap
Brand system
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Urbane & Gallant
Luxury brand identity
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Thaifusions
Food brand and website
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La Casa
Brand identity
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Aeonix
Tech brand and website
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Abstract Ice
Product marketing site
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Wing
Fintech brand and app
Questions, answered.
wavy questionsWhat does a founding design partner do?
It owns design across the company, from the first word to the last shipped pixel, as the creative department you haven’t hired yet.
Can I hire wavy for one capability?
Yes. Teams hire wavy for just a brand, just a site or just product design. Most stay because one partner covers every layer and works directly with their engineers and brand designers, like a member of the team. wavy does its best work on a full brand, website or product project, where it owns the process from the start.
Which capabilities come in the Foundation sprint?
Positioning, identity and a launch-ready site, in six to eight weeks.
Do you only work with Hawaii startups?
wavy is based in Haiku, Hawaii, and works with teams across Hawaii and remotely with startups elsewhere.
What makes wavy different from an agency?
One person, on purpose. Design-systems rigor from a very large scale. And a brand OS your AI tools can build from.
Now booking Q1 2027
Your product deserves to shine.
wavy contactwavy does its best work on something new: a brand, a website or a product, where it owns the process from the first workshop. Not sure if your project fits? Reach out anyway, and a short call will tell.
wavy is a design studio in Haiku, Hawaii, working with startups across Hawaii and beyond.