Design systems for growing startups.

wavy builds design systems for growing startups: tokens wired to code and components kept as one source in Figma and code, so a bigger team ships faster and stays consistent.

wavy systems
Capabilities How it works
See the work Let’s talk

Sound familiar?

wavy problem

“We have three versions of every button. Design and code drift apart, every new hire slows the team down, and AI tools generate off-brand UI.”

How wavy works on a system.

wavy process
  • Tokens first.
  • Components that match the code exactly.
  • Rules written so people and AI tools follow them.

  1. Onboarding workshop

    A workshop in FigJam to understand the product and the team.

  2. Outline

    An outline in Figma of the tokens, the components and the rules.

  3. System thinking throughout

    Design system thinking runs through the whole engagement rather than being bolted on at the end. Built at startup size by someone who runs design systems at very large scale.

What you get.

wavy deliverables
  • tokens.json
  • components/ in Figma and code
  • Usage docs
  • brand.model rules for AI tools
  • A contribution guide

Working together.

wavy together

You work with Tom, the one person behind wavy, from the first workshop to the last file. No account managers, no handoffs, no design by committee.

Walkthroughs by Loom, decisions on live calls, comments in Figma. wavy works directly with the engineers who own it.

  • FigJamThe onboarding workshop, mapped
  • FigmaOutline, directions and comments, open anytime
  • LoomReviews you watch on your own time
  • Calls or in personFeedback in real time

Three ways to work.

wavy partnership
Start here

Foundation

Foundation lays the starter tokens.

Most teams

Embedded

Embedded grows the system as the product grows.

By invitation

Venture

In Venture, the system is the company’s design infrastructure.

How partnership works

Work across the board.

wavy work

Brand systems (Overlap), product UI for fintech (Wing), and design systems at very large scale.

Questions, answered.

wavy questions

When does a startup need a design system?

When more than one designer or squad ships UI, or when the same component gets rebuilt twice.

What are design tokens?

Named values for color, type and space that design and code share, so one change updates both.

Figma only, or code too?

Both, from one source.

Can you work with our existing component library?

Yes, the system is built to fit the stack you already use.

How do AI tools use the system?

brand.model gives them the rules, so generated UI stays on-brand.

Who maintains it after?

Your team, with docs and a contribution guide, or wavy on an Embedded plan.

The same partner covers this too.

wavy capabilities

All six capabilities

Now booking Q1 2027

Your product deserves to shine.

wavy contact

wavy does its best work on something new: a brand, a website or a product, where it owns the process from the first workshop. Not sure if your project fits? Reach out anyway, and a short call will tell.

Let’s talk

wavy is a design studio in Haiku, Hawaii, working with startups across Hawaii and beyond.