Motion design for startups.

wavy designs motion for startup brands and products (easing, timing and choreography) and writes it as a motion spec engineers can ship, so the product feels made by a team that sweats the details.

wavy motion
Capabilities How it works
See the work Let’s talk

Sound familiar?

wavy problem

“Our UI feels stiff, or it’s animated for its own sake. Every screen moves differently. And the brand moves one way in marketing and another in the product.”

How wavy works on motion.

wavy process
  • Motion as part of the system, not decoration.
  • One spec for product and marketing.
  • Respect reduced-motion settings.

  1. Direction first

    Motion starts once the design direction is agreed.

  2. Prototype and feel

    Motion is prototyped in the design, so the team can feel it before it’s built.

  3. Woven through

    Motion is woven into all the work, so everything ships polished.

What you get.

wavy deliverables
  • Motion principles
  • motion.spec: easing, timing, choreography
  • Product micro-interactions and UI motion
  • Interactive website motion, like wavy.studio’s own

Working together.

wavy together

You work with Tom, the one person behind wavy, from the first workshop to the last file. No account managers, no handoffs, no design by committee.

Prototypes are shared as Looms, then felt together on a call or in person. The motion.spec goes to engineers with the design, so what ships matches the prototype.

  • FigJamThe onboarding workshop, mapped
  • FigmaOutline, directions and comments, open anytime
  • LoomReviews you watch on your own time
  • Calls or in personFeedback in real time

Three ways to work.

wavy partnership
Start here

Foundation

Foundation brings motion into the launch site.

Most teams

Embedded

Embedded brings motion to product releases and campaigns.

By invitation

Venture

In Venture, motion is part of the product’s feel from day one.

How partnership works

Work across the board.

wavy work

Interactive websites, like wavy.studio itself, and product micro-interactions and UI motion across brand, web and product work.

Questions, answered.

wavy questions

Why does motion matter for a startup product?

It’s the half-second that tells people something worked, and the detail that separates a real team from a template.

What is a motion spec?

A written file of easing curves, durations and choreography that engineers implement directly.

Can our engineers build it?

Yes. The motion.spec gives them exact easing and timing to build in code.

Do you make standalone animations or videos?

Not as a focus. wavy brings motion into the site and the product, so the whole thing feels polished.

How do you keep motion consistent across product and marketing?

One spec, shared tokens.

The same partner covers this too.

wavy capabilities

All six capabilities

Now booking Q1 2027

Your product deserves to shine.

wavy contact

wavy does its best work on something new: a brand, a website or a product, where it owns the process from the first workshop. Not sure if your project fits? Reach out anyway, and a short call will tell.

Let’s talk

wavy is a design studio in Haiku, Hawaii, working with startups across Hawaii and beyond.