Product design for startups.

wavy designs apps and platforms for SaaS, AI, fintech and commerce startups that people can actually move through, from the first flow to shipped, production-ready UI.

wavy product
Capabilities How it works
See the work Let’s talk

Sound familiar?

wavy problem

“Our product grew one feature at a time. Onboarding leaks. The UI doesn’t match the brand, and there’s no designer in-house yet.”

How wavy works on product.

wavy process
  • Flows before pixels.
  • Design inside the system, so engineering moves faster.
  • Sit with the engineers, not across from them.

  1. Onboarding workshop

    A workshop in FigJam to map the business and its needs.

  2. Outline and flows

    The outline and the flows in Figma, before any pixels.

  3. Present and shape

    The design direction is presented for feedback.

  4. Motion and system

    Motion prototyping and system thinking, so the product moves and scales before it’s built.

What you get.

wavy deliverables
  • User flows
  • Wireframes
  • UI design
  • Prototypes
  • components/ in Figma and code
  • Design QA before release

Working together.

wavy together

You work with Tom, the one person behind wavy, from the first workshop to the last file. No account managers, no handoffs, no design by committee.

Looms to review on your own time, live calls for real-time feedback, comments in Figma anytime. wavy works directly with your engineers through the build.

  • FigJamThe onboarding workshop, mapped
  • FigmaOutline, directions and comments, open anytime
  • LoomReviews you watch on your own time
  • Calls or in personFeedback in real time

Three ways to work.

wavy partnership
Start here

Foundation

Foundation sets the brand the product inherits.

Most teams

Embedded

Embedded is where product design usually lives, month to month.

By invitation

Venture

In Venture, product decisions are owned with the founder.

How partnership works

Work across the board.

wavy work

Fintech apps, plus SaaS, AI and commerce platforms.

Questions, answered.

wavy questions

Can you take over a product that’s already designed?

wavy does its best work on something new, where it owns the process from the first workshop. If you already have designs in hand, reach out, and a short call will tell whether it’s a fit.

How do you hand off to our developers?

Components live in Figma and code as one source, so there’s no redline handoff.

Do you do user research?

It starts in the onboarding workshop with the business, its users and what they need. Deeper research can be scoped in.

Can you design an AI product?

Yes. wavy works with AI product teams on the flows around what the model does well and where a person steps in.

How is this different from hiring a product designer?

You get product, brand and system from one partner who already knows the business, without a hire.

The same partner covers this too.

wavy capabilities

All six capabilities

Now booking Q1 2027

Your product deserves to shine.

wavy contact

wavy does its best work on something new: a brand, a website or a product, where it owns the process from the first workshop. Not sure if your project fits? Reach out anyway, and a short call will tell.

Let’s talk

wavy is a design studio in Haiku, Hawaii, working with startups across Hawaii and beyond.